From graduating from TCU to founding thr3PF apparel

My name is Josh Pflueger, and I graduated from TCU in 2025 with a Bachelor’s degree in Communication. During my time at TCU, I learned how powerful stories can shape people — how the right message can motivate, encourage, and ignite purpose.

That belief became the spark behind THR3PF Apparel!

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Built on

Strength,

Faith &

Freedom

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I wanted to build more than a clothing brand — I wanted to create a movement rooted in Strength, Faith, and Freedom. A brand for people who refuse to quit. A brand for the fighters, the builders, the prayer-warriors, the hard workers, and the ones who rise no matter how many times life knocks them down.

3PF Apparel is my first company, born from the desire to inspire others to live fierce, live bold, and live without boundaries. Every design carries a message — a reminder of what you’re capable of and Who walks with you.

Founder's favorite

My favorite T-shirt will always be the OG “Why Not Me.” It’s more than a design — it’s a mindset. Every time I wear it, I’m reminded to quit feeling sorry for myself, stop dwelling on what’s not going right, and refocus on gratitude. It pushes me to see the good, take ownership of my journey, and step into every challenge with confidence. “Why Not Me” is the reminder I need to stay grounded, driven, and thankful.